We Build AI Systems So You Can Focus On What Actually Grows Your Business.
Custom AI assistants, automated workflows, and conversion-focused websites — built for UK businesses ready to stop leaving money on the table.
12TenSystems
System Preview
AI Customer Assistant
Automation Status
Proven Positioning
Systems Already Supporting £2M+ Revenue Brands
Built and deployed customer-facing AI systems designed to reduce workload, improve customer handling, and create stronger online conversion opportunities.
The Problems Costing Your
Business Money Right Now.
Most business owners don't realise how much they're losing — until they fix it.
Trades & Construction
"People visit my website and just… leave."
No way to get a quick quote. No one to answer at 9pm. They move on to a competitor. That job was yours to lose.
The fix
An AI that qualifies leads, gives rough quotes, and books jobs into your calendar — automatically.
E-commerce & Retail
"My team spends half the day answering the same questions."
Where's my order? What's your returns policy? Hours lost every week to questions your website should already be answering.
The fix
An AI trained on your products and policies — so your team does the work only they can do.
Local Services
"We don't really have an online presence."
Your competitors show up on Google. They look professional. They have reviews. You have a Facebook page you haven't posted on in six months.
The fix
A proper website built from scratch that positions you as the obvious choice in your area.
Three Systems. One Agency.
Everything we build is designed to reduce your workload and increase what you earn.
AI Customer Assistants
Integrated AI systems built for your website, support flow, and customer journey. Trained specifically on your business — handles enquiries, FAQs, order tracking, refunds, and routes complex issues to your team.
As seen with Norton Barrie →
Live chat preview
Website Development
Modern, conversion-focused websites built to position your business properly online. From full redesigns to brand-new builds from scratch.
AWL Construction + McDonald Insulation →
Before / After
Before
After
Automated Google Reviews
Review systems that turn happy customers into stronger trust. Triggered post-job or post-visit — routes positive responses to Google, negative ones to you privately.
Review flow
A bathroom fitter. A £3,600 job. Zero phone calls.
From first message to confirmed appointment — without the owner touching a thing.
Live system demo — trades
AI Quote + Booking System
Booking confirmed
Customer details
Available slots
Tuesday, 2:00pm — survey visit booked for Sarah Bee. Full details and estimated quote sent to the team automatically.
Three Clients. Three Results.
Not concepts. Not mockups. Systems and sites that are live right now.
AI Assistant — Live
Norton Barrie
↑ Customer queries handled 24/7 — without the team lifting a finger
Built a fully custom AI assistant embedded into their website, trained on their products, policies, and team handoff process. Handles the entire customer journey from first question to resolution.
Before / After
Before
After
AWL Construction
↑ Dated site transformed into a premium, trust-building presence
Took an outdated, text-heavy website and rebuilt from the ground up — stronger visual hierarchy, cleaner project showcase, and a more premium direction that matches the quality of their actual work.
Brand + Website
Before
No website.
No brand.
No presence.
After
McDonald Insulation
↑ Zero to fully operational online presence, built entirely from scratch
Started with nothing — no website, no brand identity, no digital footprint. Built their entire online presence from the ground up, giving them a professional platform to win new business.
Your Best Customers Aren't Leaving Reviews.
They Would — If You Just Asked.
Most businesses finish a job and never follow up. Our system does it automatically — every time.
Post-job review flow — trades
Triggered automatically when a job is marked complete
Trigger
Job marked complete
When you mark a job done, the flow fires automatically. Customer name and number already stored from booking.
Day 1 — Automated message
Review request sent
A personalised message goes out — Hi Dave, hope you're happy with the bathroom — would love to hear how it went. Feels human, not spammy.
Customer responds
Sentiment detected — routed automatically
Positive response
Sent straight to your Google review page — one tap and they're leaving a 5-star review while the experience is fresh.
Negative response
Redirected privately to you or your team — keeps bad feedback off Google and gives you a chance to make it right.
No reply — Follow-up sequence
Customisable chase flow
If there's no response the system follows up. You choose how many times and how often — then it stops. No spam.
Real Words. Real Businesses.
"The AI assistant handles questions we used to spend hours on every week. Customers get instant answers on orders, returns, everything — and when it's something complex, it hands straight over to us. It just works."
Blake — Norton Barrie
AI Customer Assistant Client
"We went from having no online presence at all to a website that actually represents what we do. Clients mention it when they call us now — that never used to happen."
McDonald Insulation
Brand + Website Build Client
Transformation Example
Out with the old. In with the new.
A concept redesign showing how stronger structure, clearer messaging, and a more premium visual presence can reposition a construction business online.
The old site
The redesigned direction
AWL Construction Concept Redesign
From a dated, text-heavy site to a structured, premium digital presence with clearer hierarchy, stronger project presentation, and a more intentional visual direction.
Before
Text-heavy, dated, less structured, weaker first impression.
After
Cleaner hierarchy, stronger hero, more premium visual direction.
From Call To Live In Days.
No lengthy back-and-forth. We move fast.
01
Free call
We learn your business, your problems, your goals.
02
We scope it
You get a clear proposal — no jargon, no surprises.
03
We build it
Fast turnaround. You're involved but not overwhelmed.
04
It goes live
Your system is running. We stay available for support.
Your business could be running
this system by next week.
Book a free 20-minute call. We'll show you exactly what this looks like for your business.
Book a free callReady To Build Something That Actually Looks And Feels Current?
Tell us what you need and start the conversation properly.